Thursday, November 12, 2020

The growing popularity of free and casual games

 

Free online internet games have exploded over the last 10 years and now consist of a large collection of game developers, publishers, web portals and millions of casual game players. Talented game developers deliver more limited than publishers and portals, yet they are steadily growing in supply as more companies and brands look for sponsorship deals with upcoming high-quality free games.


Broad brand exposure can be achieved by sponsoring free online games, and several companies are looking at game sponsorship and in game product placement as a serious advertising platform. Portals are in the largest supply with a huge amount of game-oriented sites that offer developers creations, yes some game developers also offer their own web portals like Ninjakiwi and Armor Games. These are two of the more popular and innovative game developers with Armor Games having a top 1000 traffic rating.


Behind such successes are talented flash game designers and coders, it is usually one or two experienced designers who plant the seeds from which the best free game sites flourish. Casual gaming both free and paid downloads have become so huge online that the genre has the largest presence on the world's busiest sites.


Ninjakiwi have their own team of developers, they are the owners of the very popular brand of game called Bloons. The first Bloons game was introduced back in mid-2007, and the series has already been played hundreds of millions of times. If you compare such an audience exposure rate with the most popular video seen on your tube, it's easy to see why advertisers are turning to free online games to reach a global audience. What is more exciting is the demographics behind casual gamers, where a significant percentage of the audience are young adults. This demographic has caught the attention of many blue chip companies, including mobile giants Orange and O2, who regularly advertise via Mochiads - a platform that pre-loads ads into the game.


As advertising revenue for free games increases, so does the creativity, detail, and complexity of their design. Developers are now creating games specifically targeted at specific age groups, including teens, young adults, and mothers.


Ninjakiwis' list of UFABET games is expanding rapidly. As their brand has gained greater exposure over the past year, they have branched out from their initial success with Bloons to producing other games with different concepts, some have been received with more enthusiasm than others. Some of their successes include:


Bloons - Including player packs, more bloons and even more bloons, tower Defense games, hot air bloon, bloons pop 3

Boombot Games - 1 and 2

Hotcorn Games - 1 and 2

Potion Madness

Powerpool

Replay Racer - 1 and 2

Call

Shinju

Sinta

Zeba

Ninjakiwi has established a loyal fan base, where their range is published on hundreds of medium to large game portals. One of their advertising platforms is through the aforementioned Mochiads, a great advertising platform for both game developers and game publishers who earn revenue from publishing games. A small ad appears while each game loads in a web browser, developers and publishers monetize game impressions and ad clicks.

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