There is a lot going on in running a solo professional practice no matter what type of business you are in. You can be a lawyer, an accountant, a consultant or even one of the new fancy coaches; the reality is still the same and there is a lot of work to do, a lot of paperwork and it is not near as easy as it seems.
Too many people decide to take the Free Agent Solo Professional leap and jump out of the US company or drop their companies off to start their own businesses. This can be a mistake for someone who never actually runs their own business and most of them do not know what they are getting into.
After all, it's really easy to concentrate on your work if you work for a large law firm that has a marketing department, one that is constantly recruiting new clients and clients. But what if you had to spend 50 to 60% of your time marketing your new professional solo practice to get those clients in the door in the first place?
Do you even know where to start, or how to market, where to advertise, or how to brand yourself, your experience and your knowledge? The reality is that most solo professionals do not.
Likewise, you know how to run a business, even if you run your business out of your home, it is still a business. All the rules apply, and whereas you might think it's going to be very simple because it's just you, it turns out you're losing the economies of scale, as a large company.
Consider if you want a larger firm to have a marketing department for 20 different attorneys, 10 different accountants, or many, many consultants. You have to think about all this before you go free agent and take the professional solo jump.
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